Marketer: Know thy reader!
Killer content addresses your customer’s pain and gets them excited. It addresses your audience’s needs and concerns, and help with what keeps them up at night. The better you know your audience, the better you can tailor your content to what they need and want.
Every content piece needs a visual
People get bored with text, so add visuals to keep them reading. Images break up text, keep the eye moving forward, and keeps the brain excited.
Where’s your infographic?
Produce an infographic each month and you might be surprised at the traffic they bring in. Infographics get read and shared giving you a viral effect. They’re not that difficult to create, either, after you’ve done a few. Use a template or hire a pro – it’s worth the investment.